The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
Her time at iZettle gave Magdalena Worrman a passion for start-up life. As CMO at Lylli, she now works to build a new brand that will appeal to both children and adults.
- From large, multinational campaigns for Samsung to the Swedish scaleup scene and telecom industry, Tina Rosén talks about her journey to the company Subtonomy and the role of Marketing Manager.
- Mikael Lenneryd heads marketing at Apoteket—in an increasingly competitive industry where the importance of basic strategy work, segmentation, and positioning is constantly growing.
Working with Scale-ups is a milestone for many CMO:s. tick-in-the-box for a complete CMO curriculum. However rewarding it may be – it is also demanding – both from a professional and personal point of view. Below we have listed 10 short lessons from our own experience as scale-up marketers.- Innovation, communication and marketing are starting to merge more and more, according to Peter Bäckström. After ten years in the startup world, he became H&M’s first innovation recruit and today works with product development at Bontouch.
- Bannerflow is growing rapidly and expanding, with its sights set on the Asia Pacific region. As the company’s CMO, Anna Lasson is in the starting blocks for a major international expansion.
- Younium’s service for managing subscription-based services for B2B SaaS companies is rapidly growing. We talked about marketing at a high pace with Emelie Linheden, who has been CMO at the company for two years.
- In four years, Länsförsäkringar Fastighetsförmedling’s brand awareness has increased significantly, which has been key to the company’s growth. Michael Kempe and the team in the company’s marketing department are behind this success.
- The metaverse and NFTs are two phenomena that influence the design world. They create new opportunities for artists, designers, and brands as global companies increasingly invest in the digital world.
- A few years ago, it was a given that AI would take over many creative jobs. It has yet to happen. But, the tools are getting more advanced and are much more impressive today than they were then.
You can find the strongest worldwide brand in 2022 in China with the WeChat app. For the 2nd year in a row, it has taken the top position according to Brand Finance, which measures a brand score index (BSI) every year.- There is increasing competition for top creative talent, and their conditions constantly improve as the labour market becomes more global and digitised. So what should you consider when faced with the choice of hiring a designer or outsourcing the work to an external creative? Below we list our best tips.
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