“Klingit captured exactly what we struggled to get right ourselves”

Background

Capway was founded in 2018 and provides financial services that help companies free up capital through invoice purchasing and contract financing. The company also offers services for invoice administration, payments, reminders, and debt collection. Its customers operate across a wide range of industries and vary in size.

Despite its growth, Capway still sees itself as a startup. The team consists of ten people who work closely together with short decision-making processes and a strong entrepreneurial culture.
– We try to combine the latest technology with personal relationships, fast response times, and a friendly approach in every customer interaction, says Alexander D’Afflitto, Co-founder and Commercial Director at Capway.

For many years, new customers mainly came through referrals and existing networks. As the company continued to grow, it became clear that they needed new ways to reach the market.
– We had reached the limit of how much we could sell without marketing, says Alexander D’Afflitto. Once we get in front of customers, we’re good at explaining what makes us different. The challenge was getting those meetings in the first place.

“It’s clear that Klingit has done this many times before. We feel the result represents us in a very accurate way. We’ve received a lot of positive feedback from both customers and people in our network.”

Alexander D’Afflitto
Co-founder, Capway

Solution

When Capway began searching for a partner for branding and marketing, they found Klingit through Google. What stood out was the clear process and pricing model.
– The model felt very suitable for a smaller company like ours, says Alexander D’Afflitto. We lacked this expertise internally while continuing to grow. The pricing model made it easy to make a decision.

The collaboration started with a workshop to define Capway’s positioning and brand. Through a structured process, Klingit helped the team articulate things that had previously been difficult to put into words.

Capway then continued working with mood boards, messaging, and different creative directions for the visual identity. The process was iterative yet efficient and provided several strong options to choose from.
– The difficult part for us was explaining why we are better than our competitors, says Alexander D’Afflitto. Klingit’s method made it easy to identify those messages. In some cases, it was even difficult to choose between proposals because several of them were so good.

Once the visual identity was in place, the work continued with the company’s new website. Thanks to the extensive groundwork, the process moved quickly and smoothly.
– Klingit knew us well by the time we got to the website project. That meant the work moved fast and didn’t require many rounds before we found the right direction and could build the site.

Result

Today, Capway has a visual identity and website that reflect the business in a way the team is proud of. The response from customers, suppliers, and shareholders has been overwhelmingly positive.
– We feel the result represents us in a very accurate way, says Alexander D’Afflitto. We’ve received a lot of positive feedback from both customers and people in our network.

Alexander D’Afflitto particularly highlights Klingit’s ability to make a complex and traditional industry feel more accessible and modern.
– It’s not easy to take a business like ours and make it feel innovative, human, and forward-thinking. The creative quality has been very high throughout every phase of our collaboration.

Another strength has been the clear process and business model, which created confidence throughout the partnership.
– I appreciate that there is a clear framework for the way of working, the deliverables, and the pricing. It makes it easy to understand what is expected from both parties.