Let’s talk about brand
Add a pinch of inspiration to your day. Here we gather ideas, tips and tricks, news, and pretty much anything related to creative brand work.
“Skip the marketing plan and implement agile marketing.”
Innovation, communication and marketing are starting to merge more and more, according to Peter Bäckström. After ten years in the startup world, he became H&M’s first innovation recruit and today works with product development at Bontouch. Peter Bäckström’s career began at Tradedoubler in the mid-2000s and continued as marketing manager at Rebtel, which offered an […]
“The marketing organisation of the future is a hybrid between in-house employees and external experts.”
Bannerflow is growing rapidly and expanding, with its sights set on the Asia Pacific region. As the company’s CMO, Anna Lasson is in the starting blocks for a major international expansion. Bannerflow was founded in 2010 and is a fast-growing SaaS company whose core offering is a platform streamlining the production of advertising for digital […]
“Within three years, there will be no sales and no marketing. Instead, it will be one team – for real.”
Younium’s service for managing subscription-based services for B2B SaaS companies is rapidly growing. We talked about marketing at a high pace with Emelie Linheden, who has been CMO at the company for two years. Emelie Linheden started her career as a salesperson after studying marketing at university. – I thought that you needed to understand […]
“My goal is to give each campaign the best possible conditions.”
In four years, Länsförsäkringar Fastighetsförmedling’s brand awareness has increased significantly, which has been key to the company’s growth. Michael Kempe and the team in the company’s marketing department are behind this success. – We noticed that once we got to come out and introduce ourselves, we often won the deal. However, we needed to be […]
What do the metaverse and NFTs mean for the world of design?
The metaverse and NFTs are two phenomena that influence the design world. They create new opportunities for artists, designers, and brands as global companies increasingly invest in the digital world. The internet has traditionally been a flat world with two dimensions and a focus on text. It took inspiration from the analogue world’s newspaper articles […]
How is the design industry affected by AI?
A few years ago, it was a given that AI would take over many creative jobs. It has yet to happen. But, the tools are getting more advanced and are much more impressive today than they were then. Five or ten years ago, the world was convinced of the impending elimination of middle-class jobs. Something […]
The world’s ten strongest brands in 2022
You can find the strongest worldwide brand in 2022 in China with the WeChat app. For the 2nd year in a row, it has taken the top position according to Brand Finance, which measures a brand score index (BSI) every year. There is a difference between estimating a brand’s value and trying to estimate its […]
Three tips when looking for designers for your company
There is increasing competition for top creative talent, and their conditions constantly improve as the labour market becomes more global and digitised. So what should you consider when faced with the choice of hiring a designer or outsourcing the work to an external creative? Below we list our best tips. As the world becomes digitised, […]
What comes after the in-house trend?
De senaste tio åren har allt fler företag lyft in mer kompetens till sina marknadsavdelningar och inhouseteamen av designers har växt i storlek. Efter att ha intervjuat ett antal marknadschefer under våren och sommaren 2022 ser vi nu tecken på ett trendskifte utifrån de fördelar och nackdelar denna trend fört med sig för bolagen. The […]