The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
Katherine Barrios, former CMO of Xeneta, believes that true marketing impact comes from a deep understanding of both product and customer. Throughout her career, she has championed a revenue-driven approach to marketing, emphasizing its critical role in business strategy.
Frida Ahrenby, CMO of Rillion, shares her sales-driven approach to marketing, emphasizing sales and marketing alignment, creativity, and measurable growth. From building a high-performing team to defining a sharp Ideal Customer Profile, Frida’s approach offers a blueprint for driving revenue and creating meaningful customer connections.- Emelie Gessner Gozzi has gained extensive experience in brand building over the years. Among other things, she was involved in launching Sweden’s most successful loyalty program for Clas Ohlson. Today she’s the CMO at the tech company Dirac. In this interview, she highlights the importance of being data-driven and continuously listening to customers.
- Ling Koay is the Chief Brand Officer at Oneflow, a company that has grown from a startup to an international actor during her seven years with the organization. With extensive experience in B2B marketing and SaaS, she has played a pivotal role in shaping Oneflow’s brand and scaling its global marketing operations.
- Håkan “The Agency Doctor” Bodman is a management consultant at the recruitment and staffing company Inhouse. Assisting marketing departments in finding better and more efficient work methods has become somewhat of a specialty over the years; he even wrote a book about it.
- Michael Grimborg’s career extends from starting as a media salesperson in the 80s to working as an innovator and CMO during Synsam’s transformation and digitalization journey. In this interview, he shares his thoughts on marketing and the future of brand development.
- As the Generative AI renaissance continues, many find themselves stuck somewhere between realizing the huge potential and finding themselves slightly underwhelmed with the output. We’ve covered what Gen AI can do well already, and how it can save you both time and money.
- Elin Palmelius already had substantial agency experience when she joined Meta. Today, she works to transform the conservative advertising industry in her own consultancy.
Klingit’s journey is defined by pioneering solutions that redefine the way brands approach their identity and visual tonality. We’re deeply immersed in the ever-evolving landscape where design meets gen AI. So much so that we’ve created our own model called Klingit AI Bee. In this exclusive conversation, we introduce you to Joey, our very own AI guru. Join us as we explore the future of gen AI, the impact it has on brand identity, how we’re training our model and the ways Klingit stands out in this dynamic field.- Niklas Borgström is responsible for marketing at the growing Digiexam, which is beginning to target the US again after learning several lessons and creating a clear focus for growth. Here, Niklas shares his experiences and tips with other marketers.
- Elin Moritz has headed up the marketing department at Treyd for just over a year. In our interview, she shares her view of marketing and discusses the cash flow problems faced by e-commerce businesses that Treyd aims to help solve.
Perhaps you’re one of thousands of people who tried their hands at using generative AI to create perfect visuals in seconds, only to get majorly disappointed at the chaotic and unruly end result? Or you’re still a bit hesitant to even try it because it just feels too new and complicated?
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