Let’s talk about brand
Add a pinch of inspiration to your day. Here we gather ideas, tips and tricks, news, and pretty much anything related to creative brand work.
Re-organizing the marketing team? Six key considerations
With an economic bust underway many marketing teams are planning re-organizations. Here are six things that you should consider as you re-organize your marketing team.
Generative AI instead of marketers? It depends…
Will AI take your marketing job away from you? Or will robots rather help you reach new creative heights? The answer may lie in the brand you are working for.
“First-party data should be on top of CMO agenda”
Mikael Rapp from growing agency Kvantic shares insights on GDPR, first-party data, and his experiences as an entrepreneur within digital marketing.
“The Automotive Industry and Agency World are both Outdated”
Marika Baltscheffsky is the behavioral scientist who ended up in the advertising agency world and then at Google and Meds. When we speak, she is new to her job as CMO at electric car dealer Carla. Marika Baltscheffsky is the behavioral scientist who ended up in the advertising agency world and then at Google, Meds, […]
“Good enough goes a long way.”
Lina Segerstedt heads up the branding function at Twistshake, a scale-up selling baby products that grows at a record pace. Today, Lina’s team is responsible for everything from brand strategy to production. Lina Segerstedt’s career began as a clothing and pattern designer for Swedish fashion brand Gina Tricot after completing her degree at the Swedish […]
“Communication becomes part of core business”
Ebba Carlson’s role as CMO at Swiss Bcomp began with an informal coffee. Today, she leads communication and sustainability efforts in the automotive industry in a rapidly growing product company. Ebba Carlson’s career began at Handelshögskolan’s Business Lab and continued with a global version of the same in Botswana before moving on to a trainee […]
Economist – Digitalization leads to an increase in demand for external suppliers
The Economist reports on the phenomenon of changing relationships between workers and employers, which today affects more and more industries. According to the article, the pre-industrial relationship between employers and their suppliers was rarely formalized as an employment contract but instead occurred through agreement in smaller, independent units (usually a person). During the era of […]
Keyword marketing is greatly overvalued according to a new study.
The attribution models in traditional web analytics overestimate the value of search engines significantly. When asking customers, social channels are considerably more important, according to a new report from Refine Labs. A new study from the company Refine Labs shows that customers’ input on where they found a company and how they became customers often […]
“Today, you have to work long-term with a brand.”
Her time at iZettle gave Magdalena Worrman a passion for start-up life. As CMO at Lylli, she now works to build a new brand that will appeal to both children and adults. Magdalena Worrman’s career began with an internship at the newly founded company iZettle’s Stockholm office. That quickly led to a full-time position in […]