Why should I care about these metrics
(and our latest Ebook)?
All CMOs (CFOs and CEOs) should care about CAC, LTV and payback metricsvbecause the relation between them are the clearest financial translation of marketing and sales efficiency – i.e. how much the company must invest to create a new customer.
In short: CAC tells you the cost to win, LTV gives you the profitability over time and gross margin tells you the capacity to pay for winning them. CMOs who master all three create growth that is scalable, fundable, and resilient.
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