“Our new visual identity deserves an 11 out of 10”

Background

Doktera is a digital healthcare provider offering form-based consultations for common primary care conditions. Founded just over three years ago, the company has grown rapidly with a focus on privately funded healthcare. Today, the team consists of 12 employees. Doktera has a particularly strong focus on weight loss treatments, supporting patients throughout their entire healthcare journey.

Gabriel Yakoub is Co-founder and Chief Commercial Officer at Doktera, where he is responsible for strategy, marketing, and business development. Together with his two cousins, both physicians, he founded the company with the ambition of making healthcare simpler and more accessible.
– I’m a bit of a jack of all trades. I work with everything from finance and marketing to our website and partner relationships. I wear many different hats during a typical workday.

Before partnering with Klingit, Doktera worked with an external agency for services such as web development, SEO, and performance marketing. As the company continued to grow, however, it became clear that the brand needed to evolve.
– The website looked good, but it was starting to feel outdated. We wanted to create something that felt more like us and better reflected who we are as a company.

Solution

Gabriel Yakoub had followed Klingit for several years and had been impressed by the company’s case studies and customer testimonials. When the timing was right, he reached out. The collaboration began with a comprehensive branding project to define Doktera’s brand and visual identity.
– At first, I was a little nervous because we have very high standards and know what we want. But after the first few conversations, I felt very confident. The process was much more professional than what we had experienced in previous collaborations with external agencies.

As the work on the visual identity progressed, Gabriel Yakoub felt that Klingit’s creative strengths became especially clear.
– The best part was that the team brought their own ideas and wasn’t afraid to challenge us. We were pushed in the right way, and we really appreciated that because it led to a much stronger result.

Gabriel Yakoub describes the communication throughout the project as fast, responsive, and highly engaged.
– We always received quick replies and could schedule meetings whenever we needed them. At the same time, Klingit wasn’t afraid to challenge our thinking when necessary, which created a great balance throughout the collaboration.

Result

When Doktera saw the first creative concepts, the reaction was immediate.
– When we saw the first draft, Klingit got it exactly right from the start. We looked at each other and started laughing because we immediately realized we had chosen the right partner.

Today, Doktera has a new visual identity that better reflects the company’s ambitions, personality, and position in the market. The new identity gives the brand a modern, professional, and distinctive look within the digital healthcare industry.
– I would give the result an 11 out of 10. Based on our requirements and expectations, it couldn’t have turned out better.

Gabriel Yakoub particularly highlights Klingit’s ability to understand the core idea behind a project and develop it into something even stronger than the client originally envisioned.
– We came into the workshops with a clear idea of what we wanted, and Klingit had the ability to take that idea and turn it into something much better. You can still see the original vision throughout the project, but the final result exceeds anything we could have imagined ourselves.

Following the project, Doktera sees Klingit as a long-term partner for future initiatives.
– We have many exciting things ahead of us. Klingit is a partner we trust completely, and we wouldn’t hesitate to give them more projects in the future.