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The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
Bannerflow is growing rapidly and expanding, with its sights set on the Asia Pacific region. As the company’s CMO, Anna Lasson is in the starting blocks for a major international expansion.
- Younium’s service for managing subscription-based services for B2B SaaS companies is rapidly growing. We talked about marketing at a high pace with Emelie Linheden, who has been CMO at the company for two years.
- In four years, Länsförsäkringar Fastighetsförmedling’s brand awareness has increased significantly, which has been key to the company’s growth. Michael Kempe and the team in the company’s marketing department are behind this success.
- The metaverse and NFTs are two phenomena that influence the design world. They create new opportunities for artists, designers, and brands as global companies increasingly invest in the digital world.
- A few years ago, it was a given that AI would take over many creative jobs. It has yet to happen. But, the tools are getting more advanced and are much more impressive today than they were then.
You can find the strongest worldwide brand in 2022 in China with the WeChat app. For the 2nd year in a row, it has taken the top position according to Brand Finance, which measures a brand score index (BSI) every year.- There is increasing competition for top creative talent, and their conditions constantly improve as the labour market becomes more global and digitised. So what should you consider when faced with the choice of hiring a designer or outsourcing the work to an external creative? Below we list our best tips.
- De senaste tio åren har allt fler företag lyft in mer kompetens till sina marknadsavdelningar och inhouseteamen av designers har växt i storlek. Efter att ha intervjuat ett antal marknadschefer under våren och sommaren 2022 ser vi nu tecken på ett trendskifte utifrån de fördelar och nackdelar denna trend fört med sig för bolagen.
- A website project can be anything from a simple informative website order to a complex project that involves significant investments. Below we advise on how to evaluate suppliers before any website project.
- Sandra Modée is the newly appointed CMO at Kavall, one of the more ambitious ventures for last-minute food deliveries in recent years. Here she shares her journey and her top tips for new CMOs.
- Klingit’s Design Basics series explains common concepts in the world of design. In this article, we explore UX design and provide an overview of UX and why companies are increasingly investing in this area.
- TikTok has become known as a platform that demands more from its users and advertisers to reach a broader target group. So what should you, as an advertiser, know if you are considering advertising on TikTok?
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