The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
Anja Kullberg has extensive experience as CMO and marketing lead in various industries. Here, she shares tips on how to approach a recession and how to develop offerings through collaboration between marketing and product teams.
AI is a term often thrown around casually, yet not everyone fully grasps what it’s about. To break it down to you, we’ve interviewed Joey Mitchell, our very own AI expert. We delve into the distinctions between AI and generative AI as well as letting you in on the inside scoop – like how AI is reshaping the design industry as we speak.- With an economic bust underway many marketing teams are planning re-organizations. Here are six things that you should consider as you re-organize your marketing team.
Klingit is paving a new way for businesses to create webpages with the launch of CORE, a service designed to make web development easier, faster and more cost-effective.
Today, the innovative car dealer Carla unveils a new visual identity and messaging platform. This visual identity includes a new mascot and a Spotify-song. Marika Baltscheffsky, CMO at Carla, aims to bring playfulness and expressiveness to an outdated industry- Will AI take your marketing job away from you? Or will robots rather help you reach new creative heights? The answer may lie in the brand you are working for.
Mikael Rapp from growing agency Kvantic shares insights on GDPR, first-party data, and his experiences as an entrepreneur within digital marketing.
Marika Baltscheffsky is the behavioral scientist who ended up in the advertising agency world and then at Google and Meds. When we speak, she is new to her job as CMO at electric car dealer Carla.- Lina Segerstedt heads up the branding function at Twistshake, a scale-up selling baby products that grows at a record pace. Today, Lina’s team is responsible for everything from brand strategy to production.
- Ebba Carlson’s role as CMO at Swiss Bcomp began with an informal coffee. Today, she leads communication and sustainability efforts in the automotive industry in a rapidly growing product company.
- The Economist reports on the phenomenon of changing relationships between workers and employers, which today affects more and more industries.
- The attribution models in traditional web analytics overestimate the value of search engines significantly. When asking customers, social channels are considerably more important, according to a new report from Refine Labs.
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