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Strategy, ideas, brand and direction. The brains before the build.
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Marketing plans, interim CMO, strategic consultation
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Content
What your audience sees, hears, reads, scrolls, and remembers.
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The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
Lina Segerstedt heads up the branding function at Twistshake, a scale-up selling baby products that grows at a record pace. Today, Lina’s team is responsible for everything from brand strategy to production.
- Ebba Carlson’s role as CMO at Swiss Bcomp began with an informal coffee. Today, she leads communication and sustainability efforts in the automotive industry in a rapidly growing product company.
- The Economist reports on the phenomenon of changing relationships between workers and employers, which today affects more and more industries.
- The attribution models in traditional web analytics overestimate the value of search engines significantly. When asking customers, social channels are considerably more important, according to a new report from Refine Labs.
- Her time at iZettle gave Magdalena Worrman a passion for start-up life. As CMO at Lylli, she now works to build a new brand that will appeal to both children and adults.
- From large, multinational campaigns for Samsung to the Swedish scaleup scene and telecom industry, Tina Rosén talks about her journey to the company Subtonomy and the role of Marketing Manager.
- Mikael Lenneryd heads marketing at Apoteket—in an increasingly competitive industry where the importance of basic strategy work, segmentation, and positioning is constantly growing.
Working with Scale-ups is a milestone for many CMO:s. tick-in-the-box for a complete CMO curriculum. However rewarding it may be – it is also demanding – both from a professional and personal point of view. Below we have listed 10 short lessons from our own experience as scale-up marketers.- Innovation, communication and marketing are starting to merge more and more, according to Peter Bäckström. After ten years in the startup world, he became H&M’s first innovation recruit and today works with product development at Bontouch.
- Bannerflow is growing rapidly and expanding, with its sights set on the Asia Pacific region. As the company’s CMO, Anna Lasson is in the starting blocks for a major international expansion.
- Younium’s service for managing subscription-based services for B2B SaaS companies is rapidly growing. We talked about marketing at a high pace with Emelie Linheden, who has been CMO at the company for two years.
- In four years, Länsförsäkringar Fastighetsförmedling’s brand awareness has increased significantly, which has been key to the company’s growth. Michael Kempe and the team in the company’s marketing department are behind this success.
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