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The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
Klingit’s journey is defined by pioneering solutions that redefine the way brands approach their identity and visual tonality. We’re deeply immersed in the ever-evolving landscape where design meets gen AI. So much so that we’ve created our own model called Klingit AI Bee. In this exclusive conversation, we introduce you to Joey, our very own AI guru. Join us as we explore the future of gen AI, the impact it has on brand identity, how we’re training our model and the ways Klingit stands out in this dynamic field.
Niklas Borgström is responsible for marketing at the growing Digiexam, which is beginning to target the US again after learning several lessons and creating a clear focus for growth. Here, Niklas shares his experiences and tips with other marketers.- Elin Moritz has headed up the marketing department at Treyd for just over a year. In our interview, she shares her view of marketing and discusses the cash flow problems faced by e-commerce businesses that Treyd aims to help solve.
Perhaps you’re one of thousands of people who tried their hands at using generative AI to create perfect visuals in seconds, only to get majorly disappointed at the chaotic and unruly end result? Or you’re still a bit hesitant to even try it because it just feels too new and complicated?- Anja Kullberg has extensive experience as CMO and marketing lead in various industries. Here, she shares tips on how to approach a recession and how to develop offerings through collaboration between marketing and product teams.
AI is a term often thrown around casually, yet not everyone fully grasps what it’s about. To break it down to you, we’ve interviewed Joey Mitchell, our very own AI expert. We delve into the distinctions between AI and generative AI as well as letting you in on the inside scoop – like how AI is reshaping the design industry as we speak.- With an economic bust underway many marketing teams are planning re-organizations. Here are six things that you should consider as you re-organize your marketing team.
Klingit is paving a new way for businesses to create webpages with the launch of CORE, a service designed to make web development easier, faster and more cost-effective.
Today, the innovative car dealer Carla unveils a new visual identity and messaging platform. This visual identity includes a new mascot and a Spotify-song. Marika Baltscheffsky, CMO at Carla, aims to bring playfulness and expressiveness to an outdated industry- Will AI take your marketing job away from you? Or will robots rather help you reach new creative heights? The answer may lie in the brand you are working for.
Mikael Rapp from growing agency Kvantic shares insights on GDPR, first-party data, and his experiences as an entrepreneur within digital marketing.
Marika Baltscheffsky is the behavioral scientist who ended up in the advertising agency world and then at Google and Meds. When we speak, she is new to her job as CMO at electric car dealer Carla.
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