The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
De senaste tio åren har allt fler företag lyft in mer kompetens till sina marknadsavdelningar och inhouseteamen av designers har växt i storlek. Efter att ha intervjuat ett antal marknadschefer under våren och sommaren 2022 ser vi nu tecken på ett trendskifte utifrån de fördelar och nackdelar denna trend fört med sig för bolagen.
- A website project can be anything from a simple informative website order to a complex project that involves significant investments. Below we advise on how to evaluate suppliers before any website project.
- Sandra Modée is the newly appointed CMO at Kavall, one of the more ambitious ventures for last-minute food deliveries in recent years. Here she shares her journey and her top tips for new CMOs.
- Klingit’s Design Basics series explains common concepts in the world of design. In this article, we explore UX design and provide an overview of UX and why companies are increasingly investing in this area.
- TikTok has become known as a platform that demands more from its users and advertisers to reach a broader target group. So what should you, as an advertiser, know if you are considering advertising on TikTok?
- Storytelling is increasingly merging with video as the leading channels focus more on motion media. But how do you produce short, compelling stories in video format? Check out some of our tips below.
- A visual identity represents a brand and how the brand should be communicated. What is included in any visual identity can differ quite significantly. Below we list what we think are the basic requirements for producing a graphical profile.
- Klingit’s CMO Insights series includes advice and insights from successful CMOs. In this article, we share our discussion with Alexander Vucic, CMO at Pensionera, where he provides his best tips for you as a CMO and his views on the marketing organizations of the future.
- Take part in our dialogue with Alexander Åkerberg, CMO at Vinnergi. Here we are discussing how to get as much as possible from any given budget. And the many changes we are facing. At Vinnergi, results and ROI guide the marketing work.
- Klingit’s Design Basics series explains common concepts in the world of design. This article examines implementing a UX project and what is essential to think about before starting such a project.
- Aesthetic usability is one of the basic design principles and assumes that users will perceive aesthetically pleasing experiences as more valuable. Below we explain more about what this means.
- Jenny Fisher-Toivo’s experience spans two decades, working in different industries and several different markets. Jenny and her team of over 50 people lead the marketing work in the Nordics for one of the world’s biggest brands – Samsung.
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