Articles
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Read more: “The marketing organisation of the future is a hybrid between in-house employees and external experts.”“The marketing organisation of the future is a hybrid between in-house employees and external experts.”
Bannerflow is growing rapidly and expanding, with its sights set on the Asia Pacific region. As the company’s CMO, Anna Lasson is in the starting blocks for a major international expansion.
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Read more: “Within three years, there will be no sales and no marketing. Instead, it will be one team – for real.”“Within three years, there will be no sales and no marketing. Instead, it will be one team – for real.”
Younium’s service for managing subscription-based services for B2B SaaS companies is rapidly growing. We talked about marketing at a high pace with Emelie Linheden, who has been CMO at the company for two years.
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Read more: “My goal is to give each campaign the best possible conditions.”“My goal is to give each campaign the best possible conditions.”
In four years, Länsförsäkringar Fastighetsförmedling’s brand awareness has increased significantly, which has been key to the company’s growth. Michael Kempe and the team in the company’s marketing department are behind this success.
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Read more: What do the metaverse and NFTs mean for the world of design?
What do the metaverse and NFTs mean for the world of design?
The metaverse and NFTs are two phenomena that influence the design world. They create new opportunities for artists, designers, and brands as global companies increasingly invest in the digital world.
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Read more: How is the design industry affected by AI?
How is the design industry affected by AI?
A few years ago, it was a given that AI would take over many creative jobs. It has yet to happen. But, the tools are getting more advanced and are much more impressive today than they were then.
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Read more: The world’s ten strongest brands in 2022
The world’s ten strongest brands in 2022
You can find the strongest worldwide brand in 2022 in China with the WeChat app. For the 2nd year in a row, it has taken the top position according to Brand Finance, which measures a brand score index (BSI) every year.
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Read more: Three tips when looking for designers for your company
Three tips when looking for designers for your company
There is increasing competition for top creative talent, and their conditions constantly improve as the labour market becomes more global and digitised. So what should you consider when faced with the choice of hiring a designer or outsourcing the work to an external creative? Below we list our best tips.
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Read more: What comes after the in-house trend?
What comes after the in-house trend?
De senaste tio åren har allt fler företag lyft in mer kompetens till sina marknadsavdelningar och inhouseteamen av designers har växt i storlek. Efter att ha intervjuat ett antal marknadschefer under våren och sommaren 2022 ser vi nu tecken på ett trendskifte utifrån de fördelar och nackdelar denna trend fört med sig för bolagen.
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Read more: What do you need to know when ordering a new website?
What do you need to know when ordering a new website?
A website project can be anything from a simple informative website order to a complex project that involves significant investments. Below we advise on how to evaluate suppliers before any website project.
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Read more: “You must have patience when you do brand-building campaigns.”
“You must have patience when you do brand-building campaigns.”
Sandra Modée is the newly appointed CMO at Kavall, one of the more ambitious ventures for last-minute food deliveries in recent years. Here she shares her journey and her top tips for new CMOs.
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Read more: What is UX design?
What is UX design?
Klingit’s Design Basics series explains common concepts in the world of design. In this article, we explore UX design and provide an overview of UX and why companies are increasingly investing in this area.
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Read more: Three tips for your marketing on TikTok
Three tips for your marketing on TikTok
TikTok has become known as a platform that demands more from its users and advertisers to reach a broader target group. So what should you, as an advertiser, know if you are considering advertising on TikTok?
