Articles
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Read more: Generative AI instead of marketers? It depends!Generative AI instead of marketers? It depends!
Will AI take your marketing job away from you? Or will robots rather help you reach new creative heights? The answer may lie in the brand you are working for.
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Read more: “First-party data should be on top of CMO agenda”“First-party data should be on top of CMO agenda”
Mikael Rapp from growing agency Kvantic shares insights on GDPR, first-party data, and his experiences as an entrepreneur within digital marketing.
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Read more: “The Automotive Industry and Agency World are both Outdated”“The Automotive Industry and Agency World are both Outdated”
Marika Baltscheffsky is the behavioral scientist who ended up in the advertising agency world and then at Google and Meds. When we speak, she is new to her job as CMO at electric car dealer Carla.
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Read more: “Good enough goes a long way.”
“Good enough goes a long way.”
Lina Segerstedt heads up the branding function at Twistshake, a scale-up selling baby products that grows at a record pace. Today, Lina’s team is responsible for everything from brand strategy to production.
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Read more: “Communication becomes part of core business”
“Communication becomes part of core business”
Ebba Carlson’s role as CMO at Swiss Bcomp began with an informal coffee. Today, she leads communication and sustainability efforts in the automotive industry in a rapidly growing product company.
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Read more: Economist – Digitalization leads to an increase in demand for external suppliers
Economist – Digitalization leads to an increase in demand for external suppliers
The Economist reports on the phenomenon of changing relationships between workers and employers, which today affects more and more industries.
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Read more: Keyword marketing is greatly overvalued according to a new study.
Keyword marketing is greatly overvalued according to a new study.
The attribution models in traditional web analytics overestimate the value of search engines significantly. When asking customers, social channels are considerably more important, according to a new report from Refine Labs.
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Read more: “Today, you have to work long-term with a brand.”
“Today, you have to work long-term with a brand.”
Her time at iZettle gave Magdalena Worrman a passion for start-up life. As CMO at Lylli, she now works to build a new brand that will appeal to both children and adults.
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Read more: “The demise of cookies leads to an increased focus on content.”
“The demise of cookies leads to an increased focus on content.”
From large, multinational campaigns for Samsung to the Swedish scaleup scene and telecom industry, Tina Rosén talks about her journey to the company Subtonomy and the role of Marketing Manager.
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Read more: “Strategy will be more important than tech for marketing departments in the future.”
“Strategy will be more important than tech for marketing departments in the future.”
Mikael Lenneryd heads marketing at Apoteket—in an increasingly competitive industry where the importance of basic strategy work, segmentation, and positioning is constantly growing.
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Read more: How to market a scale-up? 10 lessons in high-speed marketing
How to market a scale-up? 10 lessons in high-speed marketing
Working with Scale-ups is a milestone for many CMO:s. tick-in-the-box for a complete CMO curriculum. However rewarding it may be – it is also demanding – both from a professional and personal point of view. Below we have listed 10 short lessons from our own experience as scale-up marketers.
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Read more: “Skip the marketing plan and implement agile marketing.”
“Skip the marketing plan and implement agile marketing.”
Innovation, communication and marketing are starting to merge more and more, according to Peter Bäckström. After ten years in the startup world, he became H&M’s first innovation recruit and today works with product development at Bontouch.
