BRAND & STRATEGY
One clear project. One fixed price.
Strategy and brand as defined projects, with clear deliverables, a set timeline and a fixed price from the start.
Visual Identity
from €7,110
*4–9 weeks depending on scope
From a refresh of your existing identity to a complete new visual identity with logotype, typography, colours and guidelines.
- Logotype & graphic system
- Typography, colour & imagery
- Guidelines in an operational brand system
Brand Platform
from €10,335
*4–7 weeks
The strategic foundation of your brand: purpose, position, personality and messaging — the platform everything else is built on.
- Purpose, vision & values
- Positioning & personality
- Message hierarchy
How it works
Kick-off workshop
A collaborative workshop to understand your brand, business and market.
Sprints
Iterative sprints that turn insights and ideas into a clear brand foundation.
Delivery
A complete brand foundation and identity, ready to put into action.
FAQs
What is included in a brand platform?
A brand platform defines the strategic foundations of your brand. It typically includes primary and secondary target audiences, their key needs and challenges, and how your brand intends to address them. It also explores the competitive landscape to identify opportunities for differentiation and establish a distinctive position in the market.
What is included in a visual identity?
A visual identity defines how your brand looks and is expressed visually, typically building on the strategic direction established in the brand platform. It includes elements such as your logo, brand colours, typography, imagery and graphic elements or patterns. It also typically includes examples of the identity in use and guidelines for applying its different components consistently.
What is included in a message platform?
A messaging platform defines how your brand communicates its positioning and value. It typically includes your vision, mission, key value propositions, elevator pitch and tone of voice, creating a consistent foundation for how the brand communicates across channels and audiences.
How long do stand-alone projects typically take?
Timelines depend on the scope of the project and the number of feedback rounds. We typically begin with a workshop to establish the overall strategic and creative direction. Most projects take around one month to complete, although we recommend allowing enough time to explore, refine and validate the work. After all, your brand is a long-term investment.
Do you use AI to produce strategic brand work?
We use AI selectively when it can meaningfully improve the quality or efficiency of our work. While AI currently plays a larger role in production than in strategic brand development, we also make sure the brand foundation is designed to support AI-enabled production to the extent that it makes sense for each client.
Will we be able to scale our new brand with AI together with Klingit?
Yes. If AI-enabled production and scalability are priorities, we address this from the initial workshop onwards, as it can influence how the brand and its design system are built.
Can we switch between subscription and project pricing?
Absolutely, subject to the termination terms of your current plan. You can also combine project-based pricing with an ongoing subscription for different types of work.
What happens if we need more output than our plan includes?
It’s completely normal for demand to fluctuate. If you need additional support, you can either upgrade your subscription for better long-term value or purchase additional capacity on a case-by-case basis for greater flexibility.
What if we’re not happy with the work?
If something doesn’t meet your expectations, let us know and explain what isn’t working. We’ll address your feedback and include an additional revision round to get the work on track as quickly as possible.