Articles
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Read more: “Marketing is about having the courage to go all out”“Marketing is about having the courage to go all out”
Michael Grimborg’s career extends from starting as a media salesperson in the 80s to working as an innovator and CMO during Synsam’s transformation and digitalization journey. In this interview, he shares his thoughts on marketing and the future of brand development.
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Read more: Three things Generative AI can do exceptionally wellThree things Generative AI can do exceptionally well
As the Generative AI renaissance continues, many find themselves stuck somewhere between realizing the huge potential and finding themselves slightly underwhelmed with the output. We’ve covered what Gen AI can do well already, and how it can save you both time and money.
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Read more: “The advertising Industry must Change or Die”“The advertising Industry must Change or Die”
Elin Palmelius already had substantial agency experience when she joined Meta. Today, she works to transform the conservative advertising industry in her own consultancy.
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Read more: “How AI can become a designer’s best friend”
“How AI can become a designer’s best friend”
Klingit’s journey is defined by pioneering solutions that redefine the way brands approach their identity and visual tonality. We’re deeply immersed in the ever-evolving landscape where design meets gen AI. So much so that we’ve created our own model called Klingit AI Bee. In this exclusive conversation, we introduce you to Joey, our very own…
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Read more: “Everyone should dedicate 10% of their marketing budget to experiments”
“Everyone should dedicate 10% of their marketing budget to experiments”
Niklas Borgström is responsible for marketing at the growing Digiexam, which is beginning to target the US again after learning several lessons and creating a clear focus for growth. Here, Niklas shares his experiences and tips with other marketers.
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Read more: “A no-brainer to use external designers”
“A no-brainer to use external designers”
Elin Moritz has headed up the marketing department at Treyd for just over a year. In our interview, she shares her view of marketing and discusses the cash flow problems faced by e-commerce businesses that Treyd aims to help solve.
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Read more: “Master prompts and elevate your AI-generated visuals”
“Master prompts and elevate your AI-generated visuals”
Perhaps you’re one of thousands of people who tried their hands at using generative AI to create perfect visuals in seconds, only to get majorly disappointed at the chaotic and unruly end result? Or you’re still a bit hesitant to even try it because it just feels too new and complicated?
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Read more: “Start by asking why people should like your brand.”
“Start by asking why people should like your brand.”
Anja Kullberg has extensive experience as CMO and marketing lead in various industries. Here, she shares tips on how to approach a recession and how to develop offerings through collaboration between marketing and product teams.
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Read more: “Making AI simple enough for your grandma”
“Making AI simple enough for your grandma”
AI is a term often thrown around casually, yet not everyone fully grasps what it’s about. To break it down to you, we’ve interviewed Joey Mitchell, our very own AI expert. We delve into the distinctions between AI and generative AI as well as letting you in on the inside scoop – like how AI…
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Read more: Re-organizing the marketing team? Six key considerations
Re-organizing the marketing team? Six key considerations
With an economic bust underway many marketing teams are planning re-organizations. Here are six things that you should consider as you re-organize your marketing team.
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Read more: Klingit makes web development more efficient with new service
Klingit makes web development more efficient with new service
Klingit is paving a new way for businesses to create webpages with the launch of CORE, a service designed to make web development easier, faster and more cost-effective.
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Read more: Carla Launches Visual Identity and Releases Anthem
Carla Launches Visual Identity and Releases Anthem
Today, the innovative car dealer Carla unveils a new visual identity and messaging platform. This visual identity includes a new mascot and a Spotify-song. Marika Baltscheffsky, CMO at Carla, aims to bring playfulness and expressiveness to an outdated industry








