“Incredible security with such broad competence and high design quality.”

Background

Founded in Germany in 2014, foodora established itself in the Swedish market in 2016 by acquiring the platforms Onlinepizza and Hungrig. Since then, the company’s operation—and its pink delivery riders and cars—have hardly escaped anyone’s notice. Since its launch, the company has developed from delivering restaurant food to becoming a modern logistics company focusing on last-mile deliveries.

Rain Lundström leads the brand work at foodora together with a team of three colleagues. This team is responsible for copywriting, brand strategy, graphic design and production.

– We are responsible for everything from brand strategies for all brands within foodora to branding and creative production, says Rain Lundström.

Challenge

Rain Lundström has a background in the startup and media world and has worked in her current role at foodora for three years. However, the company’s internal design capacity has always been a challenge, given its strong and fast-paced growth.

– We evaluated several solutions to strengthen our internal team with external help before we came into contact with Klingit, says Rain Lundström. At the time, I had not come across a similar service before. I was a little skeptical that it would work initially, but it felt like Klingit met all our needs in a much better way than the alternatives.

Solution

foodora signed a design subscription with Klingit in April 2021 and has since used the service for large and small projects in many different design disciplines.

– Klingit has extensive competence in graphic production, which has a significant advantage in that we can get help with very different things when required. In addition, it has freed up our internal capacity and enabled us to prioritize our employees’ time to work in a more forward-looking and strategic way.