“Solid expertise in all design disciplines” Finserve wants to be an innovative player in the financial market. As the company was looking for a creative partner to help them build a new brand they found Klingit and started a long-term partnership for creative production.








Finserve manages both own and external stock-related funds. The mission of the company is to be an innovative and forward-thinking company in the finance industry - partly in order not to correlate with the normal business cycle fluctuations of the stock market.

Jonathan Furelid has worked in the financial industry for over 20 years and is responsible for Finserve’s communications and marketing activities, a role that requires both financial expertise and creative abilities.

– I manage everything from investor relations to digital ad campaigns and new customers within the scope of my work, Jonathan Furelid says.

Jonathan Furelid

Head of Communications

"We were attracted by Klingit's subscription-based pricing model, which makes it clear what you can expect and what the associated cost will be.


Finserve's core business is well separated from graphic design and creative production. As the digital transformation started to impact also the financial industry Furelid experienced a growing competence gap internally in relation to the marketing needs of Finserve where production simply took too much time and effort.

– It gradually started becoming a bigger and bigger problem for us, resulting in activities and creative projects not getting completed at the required pace. We realized that we needed someone to take the overall responsibility for our creative and graphical production.

Previously, Finserve relied upon freelancers and digital gig solutions without finding any solution that met their requirements.

– I wasn’t aware that Klingit existed when we started searching for a new partner but as I researched the service I realized that it was exactly what we needed. We were also attracted by the subscription-based pricing model, which makes it clear what you can expect and what the associated cost will be.


With Klingit’s help, Finserve has produced a new visual identity that better represents the communication strategy as well as modernizes the creative expression of the brand. Apart from that, the company has also produced presentation templates, reports, logotype versions, and trade show material.

– We are super happy customers of Klingit’s service and will continue to use Klingit for our creative needs. In the future, we will start some more advanced projects as well and we are super excited to see the result of those, Furelid says.



May 2022

Level 2

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