“Reaching this level would have been impossible without Klingit.”

Background

Ramudden was founded in 2005 by Hans-Olov Blom. Today, the company is part of a global group with over 5,000 employees operating across 12 markets with a yearly revenue of over 10 billion SEK. Ramudden provides safety solutions for road work and construction sites with a vision that everyone should return home safely, every day.

Niklas Trieb, CMO at Ramudden, has a solid background in marketing and communications, with experience from companies like Randstad and Microsoft. When he joined Ramudden in 2022, his ambition was to elevate the brand to new heights and strengthen the company’s digital presence. There was already a lot to build on, including an updated and modernized brand platform, but there was also a challenge to overcome in making it happen with a small marketing team.
– We have two highly skilled marketers on the team handling everything from websites, social media, and print materials to sponsorships, and events. With our new brand ambitions and an increased focus on digital channels, it quickly became clear that we needed support in some form. That’s when we started looking for a partner to help us increase the production rate of high-quality content to fit our channel mix.

“Klingit offers an impressive combination of a broad range and highly specialized expertise. Their platform makes it easy to quickly submit a brief, which lays the foundation for an efficient structure in each of our projects.”

Niklas Trieb
CMO, Ramudden

Solution

Ramudden did some research and ended up starting a collaboration with Klingit. Since starting the collaboration, Ramudden has been able to boost the team’s productivity significantly.
– Klingit offers an impressive combination of a broad range and highly specialized expertise. This gives us the flexibility we need to manage both ongoing production and ad hoc projects. Their platform makes it easy to quickly submit a brief, which lays the foundation for an efficient structure in each of our projects.

Result

The collaboration with Klingit has had a significant impact on Ramudden’s marketing efforts. With Klingit’s help, Ramudden has produced everything from ads and animated videos to print materials.
– Klingit has helped us keep our digital activities frequent and efficient with high-quality content. It would have been impossible for us to maintain this kind of volume and quality with only internal resources.

Niklas Trieb also emphasizes that the partnership has been cost-effective and future-proof. Today, Ramudden is planning to continue scaling up the collaboration with Klingit, both in existing and new markets.
– I see Klingit as a long-term partner for us. We already have plans to expand our collaboration to cover more markets, so that local marketing teams can also benefit from Klingit’s production capacity. The flexibility in Klingit’s model allows us to scale up and down as needed, which is a huge advantage for us.