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The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
TikTok, Meta, and LinkedIn are often no longer enough for scalable growthNew platforms offer lower competition and higher organic reachReddit, Discord, YouTube Shorts, Threads, and niche communities are worth testingAdapt content production per platform – copy-paste doesn’t workStart small, test fast, scale what works
- Conversion optimization for AI is about being selected in AI answers—not just getting clicksStructure, clarity, and intent matter more than traditional SEO optimizationCreate content that directly answers questions (AI-extractable)Cover entire topics, not just individual keywordsCombine content, UX, and technology for best results
Start with strategy — not the logo.Define the target audience and problem much more clearly.Build a brand system early.Connect brand strategy to business goals and marketing.Prioritize speed and iteration instead of perfection.
Digital marketing in the Nordics in 2026 is becoming more integrated, AI-enabled, and ROI-driven.Nordic companies prioritize measurable growth, strong positioning, and efficient creative production.Budgets are shifting from multiple fragmented vendors to fewer, integrated partners.A modern marketing agency in the Nordics must combine strategy, production, and performance.Flexible collaboration models reduce risk when scaling across markets without increasing headcount.- Are you choosing a digital agency in Sweden in 2026? Here’s a practical guide for marketing leaders who want to find the right marketing partner and avoid costly mistakes.
- This guide breaks down the biggest trends behind online consumer psychology in Sweden—plus a practical checklist brands can use to convert more without relying on hype.
With 25 years of experience in marketing, Anna Bergius knows that growth is not just about more. It is about understanding the business, the product, and the customer. Today, she is CEO of Bookea Vulkan Group AB, building the foundations to become the obvious choice for anyone who wants to publish a book.
Katherine Barrios, former CMO of Xeneta, believes that true marketing impact comes from a deep understanding of both product and customer. Throughout her career, she has championed a revenue-driven approach to marketing, emphasizing its critical role in business strategy.- Frida Ahrenby, CMO of Rillion, shares her sales-driven approach to marketing, emphasizing sales and marketing alignment, creativity, and measurable growth. From building a high-performing team to defining a sharp Ideal Customer Profile, Frida’s approach offers a blueprint for driving revenue and creating meaningful customer connections.
- Emelie Gessner Gozzi has gained extensive experience in brand building over the years. Among other things, she was involved in launching Sweden’s most successful loyalty program for Clas Ohlson. Today she’s the CMO at the tech company Dirac. In this interview, she highlights the importance of being data-driven and continuously listening to customers.
- Ling Koay is the Chief Brand Officer at Oneflow, a company that has grown from a startup to an international actor during her seven years with the organization. With extensive experience in B2B marketing and SaaS, she has played a pivotal role in shaping Oneflow’s brand and scaling its global marketing operations.
- Håkan “The Agency Doctor” Bodman is a management consultant at the recruitment and staffing company Inhouse. Assisting marketing departments in finding better and more efficient work methods has become somewhat of a specialty over the years; he even wrote a book about it.
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