Episurf dekorativ bild
Rebuilding a brand to spearhead the next generation of joint implants Episurf, a pioneer in orthopedic implants and surgical instruments, had developed a unique technology to better treat joint injuries. And we helped them create an equally unique brand to go with it.

HQ

Stockholm, Sweden

Industry

Med tech

Founded

2018

Background

By looking at the surgical implants and instruments used around the world today, you’d think that we’re all the same anatomically. And even though it’s now well understood that our bodies are as unique as our thoughts, surgeons still use the same standardized tool sets for each individual patient.

Episurf set out to challenge this. With new 3D-imaging and manufacturing technology, the company could adapt not only the implants, but also the actual tools used, to each patient’s specific anatomy. Hands down a technological breakthrough. And in collaboration with Klingit it was now time to design an equally sharp brand to catch the world’s attention.

Bild på Episurf's CEO

Pål Ryfors

CEO

"Thanks to Klingit, our brand today feels like a natural part of us, and something we are proud of."

Solution

Episurf wanted to keep the core elements of their visual identity intact. This meant that we were looking at a renovation project: reworking and further developing colors, fonts, visual elements and logo. We also produced clear guidelines so that all elements together would consistently make up one unified brand.

With a refurbished brand book in place, we also went ahead and did a few field tests, including ad templates, print roll-ups and presentations. Step by step, we made Episurf’s brand ready to see real action.

Episurf banner

Result

Episurf now has a solid visual identity to lean on, along with clear, easy-to-use guidelines. Now they can confidently start rolling out their brand, knowing that it’ll look like the same innovative medical technology company, regardless of market and channel.

The collaboration with Klingit continues under the plan Production, which means we’ll be their go-to partner for churning out exciting, on-brand designs to grow their business — as well as their brand equity.

Dekorativ Illustration

9,8/10

Dekorativ Illustration

42

Dekorativ Illustration

100 days

Dekorativ Illustration

Creative Plan

Episurf second banner

Inte helt övertygad?

Med vår användarvänliga plattform och vårt globala team av toppkreatörer får du en stadig ström av kreativt material, snabbt levererat och helt enligt brief. Med våra flexibla abonnemang kan du anpassa kapaciteten efter dina behov - alltid till ett fast månadspris utan dolda kostnader.

Boka en genomgång och få reda på mer om:

  • Våra abonnemang och vad de innehåller.
  • Varför Klingit är bättre än traditionella byråer och frilansare, som ofta är dyra och ineffektiva.
  • Hur vi jobbar och vad du kan förvänta dig av ditt egna dedikerade Klingit-team.
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