By looking at the surgical implants and instruments used around the world today, you’d think that we’re all the same anatomically. And even though it’s now well understood that our bodies are as unique as our thoughts, surgeons still use the same standardized tool sets for each individual patient.
Episurf set out to challenge this. With new 3D-imaging and manufacturing technology, the company could adapt not only the implants, but also the actual tools used, to each patient’s specific anatomy. Hands down a technological breakthrough. And in collaboration with Klingit it was now time to design an equally sharp brand to catch the world’s attention.
Episurf wanted to keep the core elements of their visual identity intact. This meant that we were looking at a renovation project: reworking and further developing colors, fonts, visual elements and logo. We also produced clear guidelines so that all elements together would consistently make up one unified brand.
With a refurbished brand book in place, we also went ahead and did a few field tests, including ad templates, print roll-ups and presentations. Step by step, we made Episurf’s brand ready to see real action.
Episurf now has a solid visual identity to lean on, along with clear, easy-to-use guidelines. Now they can confidently start rolling out their brand, knowing that it’ll look like the same innovative medical technology company, regardless of market and channel.
The collaboration with Klingit continues under the plan Production, which means we’ll be their go-to partner for churning out exciting, on-brand designs to grow their business — as well as their brand equity.
Curious but not convinced?
We combine cutting-edge technology and a global team of expert creatives to offer seamless, high-quality creative work on demand. Our flexible subscription packages allow you to scale up and down at will, pause at any time and start right back up again when in need — all to a flat monthly fee with no additional costs.
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- Our subscription-based pricing model and what’s included in the various packages
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- Our overall work process and what you can expect collaborating with a custom-built Klingit Creative team.