Trends
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Read more: Carla Launches Visual Identity and Releases AnthemCarla Launches Visual Identity and Releases Anthem
Today, the innovative car dealer Carla unveils a new visual identity and messaging platform. This visual identity includes a new mascot and a Spotify-song. Marika Baltscheffsky, CMO at Carla, aims to bring playfulness and expressiveness to an outdated industry
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Read more: Generative AI instead of marketers? It depends!Generative AI instead of marketers? It depends!
Will AI take your marketing job away from you? Or will robots rather help you reach new creative heights? The answer may lie in the brand you are working for.
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Read more: Economist – Digitalization leads to an increase in demand for external suppliersEconomist – Digitalization leads to an increase in demand for external suppliers
The Economist reports on the phenomenon of changing relationships between workers and employers, which today affects more and more industries.
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Read more: Keyword marketing is greatly overvalued according to a new study.
Keyword marketing is greatly overvalued according to a new study.
The attribution models in traditional web analytics overestimate the value of search engines significantly. When asking customers, social channels are considerably more important, according to a new report from Refine Labs.
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Read more: What do the metaverse and NFTs mean for the world of design?
What do the metaverse and NFTs mean for the world of design?
The metaverse and NFTs are two phenomena that influence the design world. They create new opportunities for artists, designers, and brands as global companies increasingly invest in the digital world.
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Read more: What comes after the in-house trend?
What comes after the in-house trend?
De senaste tio åren har allt fler företag lyft in mer kompetens till sina marknadsavdelningar och inhouseteamen av designers har växt i storlek. Efter att ha intervjuat ett antal marknadschefer under våren och sommaren 2022 ser vi nu tecken på ett trendskifte utifrån de fördelar och nackdelar denna trend fört med sig för bolagen.
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Read more: Three tips for your marketing on TikTok
Three tips for your marketing on TikTok
TikTok has become known as a platform that demands more from its users and advertisers to reach a broader target group. So what should you, as an advertiser, know if you are considering advertising on TikTok?
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Read more: Four tips for effective storytelling in video
Four tips for effective storytelling in video
Storytelling is increasingly merging with video as the leading channels focus more on motion media. But how do you produce short, compelling stories in video format? Check out some of our tips below.
