“A one-stop-shop for all the graphic design we need.”

Background

Nimly offers products and services in the smart home segment with a focus on the Nordic market. The company has been around for over ten years and is now facing a re-launch in Norway and Denmark with a new brand – and in parallel, a new launch in the Swedish market through resellers.

Jannike Åkerlind is the CMO of Nimly, which, like many other small companies, is a broad role. As CMO, Jannike’s responsiblies ranges from brand to store follow-up, content production, and copywriting. Ahead of this year’s re-launch, Nimly has developed a new company name and a new visual identity.

– My days are extremely varied. For example, I place an order for a new design for a product, manage our social media, or visit our resellers to ensure that everything is going according to plan and looks good.

Jannike Åkerlind has overall responsibility for Nimly’s marketing, but is also the marketing department’s only employee, which means she needs well-functioning collaborations with external suppliers for, among other things, content and design.

– In relatively short time we have moved from startup to scaleup. The growth path we currently embark on require many additional creative skills that we lacked in-house, e.g. re-branding and international launch.