Carla

Carla was launched in 2020 as a challenger to traditional car dealerships. The company wants to be a transparent and digital full-service alternative that focuses entirely on the electric car market, a car dealer tailored to the needs of consumers. Carla created their new visual identity and brand messaging with Klingit.

The new visual identity was rolled out at the end of 2023, including campaigns and updated communication, but also through a song on Spotify. The song “Hela Sveriges Favoritbilhandlare”, released last Friday, already has over 15,000 views on YouTube with an average viewing time of over one minute. As part of the visual identity, the mascot Tut was also created to act as a future carrier of communication and messages from Carla. The new brand is designed with a focus on expressiveness and playfulness.

“We are very pleased with the work done by Klingit. It creates a platform that enables the next step in the realization of our vision”
Marika Baltscheffsky
Chief Marketing Officer, Carla