Optifit

Optifit is one of Sweden’s leading providers of medical weight loss – a fast-growing industry where trust is everything. As the category expands rapidly, standing out with a credible brand and a relevant, consistent presence has never been more important.
 
Optifit turned to Klingit for strategic guidance and a hands-on partner to run daily marketing operations — with the goal of increasing leads while building a strong, trustworthy brand.

What we do for Optifit

As Optifit’s full-service marketing partner, we take ownership of all strategic and operational marketing efforts – from brand creation to day-to-day execution.

Brand & Messaging Strategy – Positioning, brand concept, tone of voice, and visual identity

Influencer Strategy – A tailored creator approach to build credibility and reach

Creative Production – Day-to-day design production covering all channels

Marketing Strategy – Goals, audience insights, channel mix, and messaging

Performance Marketing – Ongoing paid media planning, execution, and optimization

“While conversions and leads have doubled, traffic has only increased by 27 percent. That says a lot about how well we’ve been able to target the right message together with Klingit, we’re simply reaching the right people in the right way and getting much more out of every krona invested. – The combination of sharp branding and campaign development, efficient content creation, and skilled performance marketers means that the entire chain is continuously optimized,” says Magnus Wahlström. “It’s an unbeatable offer and makes it easy for me as a client since Klingit handles the entire scope end-to-end.”

“Nothing else has been more crucial to our success than the decision to work with you at Klingit. We have low headcount and a highly efficient marketing machine that keeps improving, while being significantly cheaper than all other options.”
Magnus Wahlström
Founder, Optifit