Häxan began its collaboration with Klingit by launching a Halloween campaign designed to emphasize the brand’s natural connection to the holiday and appeal to a younger audience. Klingit leaned into Häxan’s iconic identity, using AI-generated content to create materials that would otherwise have exceeded budget constraints. The result is an engaging Halloween campaign that combines Häxan’s unique legacy with modern technology, boosting visibility and reach across digital channels – all while saving time and money.

Lovisa Tingman, co-owner at Häxan, values the opportunity to collaborate with diverse creators, giving the produced material creative depth and preventing the team from getting stuck in a creative rut.