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The Klingit Blog
Your gateway to innovative design insights, cutting-edge marketing strategies, and real-world success stories from our creative universe.
How is digital marketing evolving across the Nordics in 2026? Trends, budget priorities, and how to choose the right marketing agency in the Nordic market.
- Are you choosing a digital agency in Sweden in 2026? Here’s a practical guide for marketing leaders who want to find the right marketing partner and avoid costly mistakes.
- This guide breaks down the biggest trends behind online consumer psychology in Sweden—plus a practical checklist brands can use to convert more without relying on hype.
With 25 years of experience in marketing, Anna Bergius knows that growth is not just about more. It is about understanding the business, the product, and the customer. Today, she is CEO of Bookea Vulkan Group AB, building the foundations to become the obvious choice for anyone who wants to publish a book.
Katherine Barrios, former CMO of Xeneta, believes that true marketing impact comes from a deep understanding of both product and customer. Throughout her career, she has championed a revenue-driven approach to marketing, emphasizing its critical role in business strategy.- Frida Ahrenby, CMO of Rillion, shares her sales-driven approach to marketing, emphasizing sales and marketing alignment, creativity, and measurable growth. From building a high-performing team to defining a sharp Ideal Customer Profile, Frida’s approach offers a blueprint for driving revenue and creating meaningful customer connections.
- Emelie Gessner Gozzi has gained extensive experience in brand building over the years. Among other things, she was involved in launching Sweden’s most successful loyalty program for Clas Ohlson. Today she’s the CMO at the tech company Dirac. In this interview, she highlights the importance of being data-driven and continuously listening to customers.
- Ling Koay is the Chief Brand Officer at Oneflow, a company that has grown from a startup to an international actor during her seven years with the organization. With extensive experience in B2B marketing and SaaS, she has played a pivotal role in shaping Oneflow’s brand and scaling its global marketing operations.
- Håkan “The Agency Doctor” Bodman is a management consultant at the recruitment and staffing company Inhouse. Assisting marketing departments in finding better and more efficient work methods has become somewhat of a specialty over the years; he even wrote a book about it.
- Michael Grimborg’s career extends from starting as a media salesperson in the 80s to working as an innovator and CMO during Synsam’s transformation and digitalization journey. In this interview, he shares his thoughts on marketing and the future of brand development.
- As the Generative AI renaissance continues, many find themselves stuck somewhere between realizing the huge potential and finding themselves slightly underwhelmed with the output. We’ve covered what Gen AI can do well already, and how it can save you both time and money.
- Elin Palmelius already had substantial agency experience when she joined Meta. Today, she works to transform the conservative advertising industry in her own consultancy.
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