Current number of employees
12
Average rating on projects
4.8/5
Number of Completed projects
8
Background
Migränhjälpen is a digital healthcare service for people suffering from severe headaches or migraines. Since its launch in 2016, the company has taken a structured approach to personalized care. Patients receive help within three working days and are followed up through a digital migraine diary, providing physicians with the best possible data to tailor treatment.
Anna Poirier is the CMO, and since stepping into the role seven months ago, she has had a clear focus: elevating migraine care and making it accessible to more people.
– We want to spread knowledge about headaches and migraine care, and increase awareness of Migränhjälpen. The foundations of our brand needed to be revisited, and we needed a new visual identity aligned with our goals.
“Klingit has a wide range of competencies that I don’t have and that are difficult to assemble. We would have needed to hire many people to get that expertise in-house, which isn’t feasible for us right now.”
Anna Poirier
CMO, Migränhjälpen
Solution
Anna Poirier had previously worked with Klingit and knew what to expect from the partnership. She came prepared with a well-defined brand platform and patient insights on how the previous brand was perceived — a strong foundation for the project.
– I developed the brand platform and gathered insights from our patients. It became a strong foundation for Klingit, who then took it further with their own research and interpretation. I appreciated Klingit’s proactive approach.
The project included a completely new visual identity and a new website, with carefully considered accessibility adaptations — especially important for a healthcare-focused audience. Klingit contributed expertise in design, web development, and accessibility standards that would otherwise have required multiple in-house hires.
– Klingit has a wide range of competencies that I don’t have and that are difficult to assemble. We would have needed to hire many people to get that expertise in-house, which isn’t feasible for us right now.
Result
The new brand, visual identity, and website give Migränhjälpen an expression that reflects what they actually deliver.
– It’s a new tone of voice with more empathy, a better reflection of what we offer, and clearer communication with our visitors.
The new technical setup also delivers clear performance improvements — faster load times, better user experience, and increased visibility in search. Just as importantly, the ongoing collaboration with Klingit continues to create value.
– We now have a strong foundation to build on — both together with Klingit and on our own. Klingit creates templates that we can use ourselves, allowing us to quickly produce new ads when needed, which significantly improves our efficiency.
The next step is to activate interactive ads developed together with Klingit and a third-party provider. These will be managed and edited directly through the website’s CMS.
– It’s very exciting to explore new advertising opportunities. Together with Klingit, we stay ahead of the curve — and that’s incredibly valuable.
