
Carla
Carla is a digital car dealer founded in 2020, focused entirely on the electric vehicle market.
Building on the new visual identity, Klingit developed a motion design framework that brings the brand to life through movement. The animations reinforce its playful and expressive character, creating a consistent and engaging experience across digital platforms and campaigns.

“We are very pleased with the work done by Klingit. It creates a platform that enables the next step in the realization of our vision.”
Marika Baltscheffsky
Chief Marketing Officer, Carla

Carla’s new visual identity was rolled out at the end of 2023, including campaigns and updated communication, but also through a song on Spotify. The song “Hela Sveriges Favoritbilhandlare” has over 63,000 views on YouTube with an average viewing time of over one minute. As part of the visual identity, the mascot Tut was also created to act as a future carrier of communication and messages from Carla. The new brand is designed with a focus on expressiveness and playfulness.
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Average rating on delivered projects
4.9/5
Number of finished projects
120+
CURRENT Klingit subscription TYPE
All-in-one
