“The collaboration with Klingit has made a real difference”

Background

IHM Business School is an education provider with around 100 employees and operations in Stockholm, Gothenburg, Malmö, Umeå and Piteå. The organization is built on three business areas: higher vocational education, business school and corporate training. Its audience ranges from newly graduated students to senior executives in the business community.

David Paripovic is Social Media Manager at IHM Business School and is responsible for the creative expression in the organization’s external marketing. His role spans both strategy and production and includes everything from campaign work to brand and visual identity.
– I have a very broad role and work cross-functionally with everything from strategic campaigns and social media to paid, design and brand development. One day it is about launching a campaign to fill a program and the next about running workshops around brand and visual expression. I wear many different hats every day.

IHM previously had a part-time designer working in-house. When that role disappeared the team wanted to find a solution that could follow their changing needs over time. Instead of replacing the role directly they chose a more flexible model and started an ongoing collaboration with Klingit.
– With you we get access to a very wide range of skills. One month, we might focus more on developing new video templates or evolving our visual identity. Next month, the focus is on quickly producing print ads or campaign materials. We are not locked into a full-time role and can use the budget where it creates the most value at that specific time.

“What you deliver becomes tools for us. We’re not just buying hours, but things that help us work smarter going forward as well.”

David Paripovic
Social Media Manager, IHM Business School

Solution

At the same time as the collaboration with Klingit began IHM had, together with an external communications agency, developed the concept Educating Business Rebels since 1968. The concept created a clearer and more challenging market position. To ensure scalability in the new visual expression, IHM turned to Klingit to develop visual assets for both external and internal communication.
– We had a new communication platform, Business Rebels, that we really liked, but we needed support in rolling it out across our owned and paid channels. We talked about being rebellious, but the expression we had used previously felt more traditional than challenging.

This became the starting point for the first larger projects. Together with Klingit, IHM gradually developed a new visual direction. The work included both overarching design principles and practical templates for video and other content used in the ongoing communication.

Since then, the collaboration has evolved into ongoing production support. Klingit acts as an extension of the team and can step in quickly when internal resources are limited.
– Sometimes I ask you to start a project and then I take over when it is around seventy percent complete. By then the heavy structural work is already done which saves a huge amount of time. I work with several external partners and run multiple projects at once so not having to own the entire process every time is very valuable.

David also highlights the structure of Klingit’s processes and the clarity of the deliveries.
– The platform makes it easy to submit materials, structure projects and keep all feedback in one place. I do not need to schedule kickoff meetings every time. I can submit a brief and quickly receive a clear timeline.

Result

The collaboration has not only resulted in an updated visual identity but also in a clearer positioning and a stronger presence in the market. What initially developed organically has become a stable foundation that IHM now uses across all external communication.
– We have established a new tone and visual language that makes it easier for us to build the brand consistently. The templates we developed together simplify my daily work significantly.

The collaboration with Klingit does not only solve immediate needs but also creates long term value.
– What you deliver becomes tools for us. We are not just buying hours but assets that stay with us and help us work smarter going forward.

At the same time the model has been both cost-efficient and flexible. During busy periods the internal team at IHM has been able to scale up production to meet higher demand. During calmer months the resources can be used more strategically.
– We have received a lot of value for the money and it is a collaboration that has truly made a difference. The flexibility, range of skills and way of working allow us to combine strategic development with fast operational delivery.