“It’s a creative partnership in constant motion”

Background

Another Snus Factory was founded in 2018 with a mission to be radically different in a conservative industry. Since day one, the company has focused on creativity, quality and standing out. Its brands, Loop and Lynx, have quickly become among the most popular tobacco-free nicotine products in Sweden.

David Roos, Marketing Director at Another Snus Factory, explains that their unique positioning is evident across every touchpoint – from product development to packaging design.– We want to show that our brand is always in motion. That comes through in everything from our colorful labels to our tone of voice and product choices. Every detail signals creativity and a premium feel.

With about 80 employees and rapid growth, the company is seeing increasing demand to scale its marketing efforts in a structured and sustainable way.

“Klingit offered exactly the combination of breadth and expertise we were looking for. Everything from planning to production has been thoughtful and on point.”

David Roos
Marketing Director, Another Snus Factory

Solution

Another Snus Factory previously worked with multiple external agencies. But as the business scaled, those partnerships no longer met their evolving needs. They needed more flexibility, strategic support and specialist expertise.
– We realized we were growing in different directions. It was a natural decision to look for a new partner to help take the next step.

In the search for a new solution, the team came across Klingit. Its digital workflows, service range and access to experts stood out. What started as an initial conversation quickly turned into a growing partnership.
– Klingit offered exactly the combination of breadth and expertise we were looking for. Everything from planning to production has been thoughtful and on point.

The collaboration began with a marketing plan and a social media content plan. The goal wasn’t just campaign output, but also to create a long-term toolkit for ongoing expansion.
– Together with Klingit, we also started exploring how to use AI in our production. For a fast-moving and forward-thinking company like ours, it was a natural next step.

Result

The collaboration with Klingit has delivered clear, fast results – both in creativity and efficiency. Campaigns like “Loop on Tour” and “Mini” have helped show new sides of the brand and strengthen its position.
– The partnership has made it possible to evolve our visual expression and try new formats. It’s brought energy internally and impact externally.

The AI tools have enabled high-quality output at greater speed – a crucial factor as the company sets its sights on international growth. With Klingit’s support, the marketing operation has become more scalable and sustainable.
– We don’t fear AI. We see it as a tool for both efficiency and creative edge. Klingit has been a key part in enabling that.

The relationship has deepened over time, and the partnership has gradually expanded. Trust and shared understanding are central to the success.
– The team at Klingit is responsive, knowledgeable and truly engaged. That’s a big reason why we’ve chosen to keep building together.

Collaboration details