From looking back
to looking in.
Join us as we dive into the always-evolving world of creative services
In the late 20th century, at least 78% of businesses outsourced some creative work to traditional agencies. But things have changed (understandably). By the 2020s, annual spending on traditional creative agencies surpassed $50 billion globally.
Intending to reduce spending, during the past decade, a majority of businesses pivoted towards in-house. This came with several benefits, but as we faced a global pandemic and the following recession, the in-house agencies became expensive and bulky.
So where to next? Download our e-book «The Past, Present, & Future of Creative Services» to find out.
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