BRIEF
Create a social media video concept for the smallest product in LOOP’s range of nicotine pouches — emphasizing its compact size while delivering the same bold flavor as the standard assortment. Present it in a refreshingly unexpected and creative way.
CHALLENGE
Create AI-generated videos for fast, budget-friendly production while maintaining an authentic, laid-back, and confident style that aligns with LOOP’s brand voice.
THE “SNUS RING” IS S CULTURAL ICON FOR OUR TARGET AUDIENCE — INSTANTLY RECOGNIZABLE BY ITS CLASSIC SHAPE AND SIZE.
BUT WHAT IF WE CHALLANGED TRADITION AND PLAYED WITH ITS FAMILIAR PROPORTIONS?
SUMMARY
By using a cultural and traditional phenomenon well known within our target audience – we created a campaign that highlighted our products unorthodox size while pointing out the sensation is the same. A laid back down to the streets campaign straight in line with the LOOP brand tapping into a strong visual phenomenon recognised by every one in our target audience.
“Klingit offered exactly the combination of breadth and expertise we were looking for. Everything from planning to production has been thoughtful and on point.”
David Roos
Marketing Director, Another Snus Factory
Current number of employees
80
Number of completed projects
45+
Average rating on delivered projects
4.9/5
We tapped into the cultural phenomenon and instantly recognizable visual of the “snusring,” but scaled it down to emphasize the compact size of our mini range – ensuring our target audience would notice instantly. By placing this smaller ring on the backs of everyday, laid-back people going about their routines, we delivered a clear reminder of our smallest option in a relaxed, relatable tone that perfectly matches the LOOP brand.
