Restaurants and hotels are one of the hardest hit sectors of the Covid-19 pandemic. Without the usual foot traffic, these businesses are relying on online marketing in order to connect with existing customers and introduce their brand to new customers. With so much competition out there, a simple social media post may not suffice and restaurants and hotels have to find creative ways to engage audiences to encourage business now, and in the future.
Here are some creative ways hotels and restaurants can engage with customers online during Covid-19.
Host Online Classes: People who are working from home, or simply opting out of spending time outdoors to stay safe, are always looking for ways to entertain themselves at home or use this time to learn something new. Hosting online classes are a great way to engage your customers and show your brand in a positive light. You can do classes on different topics that are relevant to your industry, like cooking classes for restaurants, or table setting for hotels. Having your staff front and center of online classes also gives you the chance to let consumers know that you have experts in your team and gives your branding a personal touch.
Give Audiences a Virtual Tour: Through video marketing and creative graphic design, you can help audiences feel like they’re experiencing your hotel or restaurant in person even from the comfort of their own homes. This drums up excitement for your business, and your hotel and restaurant will be on the top of places they would want to visit once they have a chance to go out.
Share Stories How You and Your Team are Coping: Everyone has been affected by Covid-19 one way or another. Be vulnerable while maintaining professionalism by sharing how Covid-19 has affected you and your team, but keep it positive by sharing some tips on how you are overcoming challenges, such as safety protocols you’re putting in place to keep everyone healthy and safe. When your audience is able to relate to you, they’ll gain more trust for your brand. If you want more advise and tips on how you can promote your restaurant or hotel business during Covid-19, download our guide ‘Restaurant and Hotel Marketing: Thriving in the Time of Covid-19’ and learn more about Best Practice in marketing during Covid-19 and the importance of graphic design for the restaurant and hotel industry. Get the guide here
Publicerad: Jan 29
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