Mino

Task

Create a social content bank of posts, stories and carousels for MINO. The copy needed to bring each product to life and give the brand fresh things to say across every format.

Challenge

MINO already had a strong Gen Z voice full of personality, cultural references and food knowledge. New content had to sound like it had always come from MINO, with every crafted line still feeling effortless.

Solution

Working from MINO’s brand book, we wrote copy that mixed dry humour, food knowledge and an easy blend of Swedish, English and Italian. Each post had its own angle, but the voice stayed unmistakably MINO.