In such a highly competitive industry like the fashion industry, fashion brands need find a way to stand out from the crowd in order to survive and thrive.
A fashion marketer’s job is to do just that. When well-executed, fashion marketing can take a small fashion label from anonymity to well-established brand identity. Just think about all the famous fashion brands you know of, what do they have in common? You can argue whether or not brands like Gucci, Chanel, or Lanvin always have the best design, fabric or quality, but you cannot argue that each one has successfully established themselves as luxury brands that stood the test of time.
And it’s not solely because great design or quality. A lot of it has something to do with brand identity.
While we don’t expect everyone to reach the heights of these famous fashion labels, fashion marketing can help you establish your brand and build a loyal customer base that would allow your business to thrive.
Fashion marketing may also involve other digital marketing efforts like email or content marketing, but at the end of the day fashion is a visual art form and you’re not going to buy stilettos because they were described well.
Graphic design has the invaluable job of putting together a fashion label’s products, brand messaging and the lifestyle they’re trying to sell to form a distinct brand identity that would put a fashion label ahead of its competition. Seemingly simple decisions such as typography or color palette in marketing materials like posters, social media posts, look books or print ads can affect the customer’s perception of your brand. And if not done right, it could alienate the audience you are trying to attract.
Graphic design can also give great input in your fashion marketing’s direction, what are the best approaches for fashion photos and how you can appeal more to your target demographic.
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