Current number of employees
450+
Average rating on completed projects
5.0/5
Number of Completed projects
20+
Background
Visma is a major provider of administrative software, active in the Nordics, Europe and Latin America. One of its divisions, Visma Enterprise, has historically served the public sector with administrative systems. In 2023, Visma Flyt was established through a demerger from Visma Enterprise as a separate company dedicated to domain-specific systems for Norwegian municipalities and authorities. These solutions support essential welfare services such as education, social services and elderly care.
Bengt Lerpold, Head of Marketing at Visma Flyt, leads a seven-person team covering brand building, digital presence and supporting the customer journey with useful and well-timed content.
– Our mission is to help municipalities improve public services by digitizing their operations. Our tools are designed to simplify everyday tasks, whether for a nurse in home care or a teacher in the classroom.
“Klingit immediately understood what we needed, got us up and running fast, and delivered impactful results with impressive speed.”
Bengt Lerpold
Head of Marketing, Visma Flyt
Solution
As Visma Flyt transitioned into a more independent entity within Visma, the marketing team had to develop a brand identity of their own. Without internal design resources, they now needed a creative partner to help execute across various platforms. Klingit was selected and brought in to help bring the new identity to life.
– Before the collaboration began, we already had a basic foundation in place but we needed support to make it work in practice. That’s when Klingit stepped in, helping us translate the identity into practical formats like web, ads, presentations and refine the overall expression.
The collaboration involved iterative development of design elements and formats, along with occasional support from copywriters for campaign messaging. While most projects are led by internal briefs, Klingit has also contributed creatively on strategic topics such as IT security, where the messaging required clarity and precision.
Result
Visma Flyt has successfully established a recognizable and consistent brand presence. The team values how Klingit delivers with clarity and speed, which matters when you’re moving fast with limited hands on deck.
– I’m impressed by how much we get done in such a short time. We rarely have to explain things twice. Our project manager quickly grasps our needs, even from a short brief.
Looking ahead, Visma Flyt sees potential to broaden the partnership. As they begin working more with formats like video and deepen their communication efforts, Klingit remains a go-to creative resource.
– We have a do-it-yourself culture at Visma Flyt, but when it comes to creative production, Klingit is the one we turn to.
